2014
Retirement Plan Adviser Survey

Stacking Up

Survey Data

Survey Data

Top criteria used in deciding which recordkeepers are appropriate for plan sponsor clients (395 responses)

Criteria1st2nd1st or 2nd
Value for price35.5%12.5%48.0%
Fee structure for plan24.3%19.3%43.6%
Investment options available9.7%19.6%29.3%
Reputation7.2%6.2%13.4%
Website tools for participants2.5%9.7%12.1%
Adviser support/Value-added svcs4.0%6.2%10.3%
Adviser support5.6%4.0%9.7%
Participant education2.2%6.2%8.4%
Supporting materials1.6%5.9%7.5%
Website tools for plan sponsors2.5%4.4%6.9%
Brand recognition0.3%1.9%2.2%
Fee structure for adviser0.6%1.6%2.2%
Wholesalers0.3%0.6%0.9%
Recommendation by home office0.3%0.6%0.9%